If you are an online marketer, one of the best examples of our approach is the "E-lucidator" which we've built for our partner E-consultancy.com.
The E-lucidator looks at how you feel about online marketing, and uses that information to compare you to our panel of "E-xperts". E-xperts include gurus like Ashley Friedlein and Jim Sterne, plus experienced e-marketers like Obi Felten and Ian Jindal.
Let me explain a bit more about how Synature's approach works, using the E-lucidator as an example. First, go and try the E-lucidator now! Go on, just a little click and it will take you only a few minutes. Then come back here.
Right, you've tried the E-lucidator (you have tried it, haven't you?) and you have an idea how you the way you think as an online marketer compares to our panel. I'll tell you a bit about how we do it.
You will have noticed a series of questions. For example, we asked you whether Web 2.0 was "Evolutionary" or "Revolutionary".
At first sight you might think we are trying to answer the question "What is Web 2.0?". That's certainly a fascinating question. I have my own ideas, for a future blog post I think, and you can check out a great article by my friend Ian Thomas at his blog. But that doesn't matter for the E-lucidator.
Oddly enough, for the purposes of attitudinal matching we don't care whether Web 2.0 is "evolutionary" or "revolutionary" - even though that was the question we asked you. Perhaps it's just as well, as it's pretty clear that Web 2.0 (whatever it is!) is both "evolutionary" AND "revolutionary".
The key to Synature's approach is to understand that what we are asking is how YOU FEEL about Web 2.0. Whether Web 2.0 is really evolutionary or revolutionary doesn't matter to us for the purposes of the E-lucidator. You answer to this question is telling us about YOU, and we can compare your answer to those of another person to determine the degree of like-mindedness between you.
In building the E-lucidator, and in building other qubox applications for our clients, we choose questions that provide information about a person's feelings towards a particular proposition. It's the measurement of individual feelings about a proposition that let us match like-minded people.
Recent Comments